How to create a social media campaign

A social media campaign  is an advertisement for your brand that is put out on all platforms as a way to interact with customers and attract prospects. These campaigns are extremely important and can help you build your brand and attract many new customers. However, if you go about them the wrong way it could do the opposite. Here are our tips on how to create a successful social media campaign: 

Identify - Before you start creating you have to actually identify what you want from this campaign. What are your goals? Who’s attention are you trying to grab? What are you looking to gain? These are the questions you need to consider when planning and creating your campaign! Establishing your goals and objectives is what's going to aid in a very successful social media campaign!

Make sure it’s accessible to all platforms - You want to make sure you are using all platforms to post this campaign. Spreading the word over and over is what's going to get customers thinking about what it is you are advertising, and getting them curious enough to want to learn more! It is important that the posts on one platform match the posts from the other platform. Make sure this campaign is cohesive and running smoothly as one!

Content Calendar - Create a content calendar to plan this campaign, and to plan others you are thinking about for the future! Your followers will be able to tell when it is a well thought out plan, and not just something that was thrown together at the last second! This content calendar can also be useful in tracking progress. You can write little notes on it about things that worked and didn't work, so you will be sure not to make the same mistakes again!

Contact us today with help in planning a successful social media campaign!