Should your business use Snapchat?
The popular app “Snapchat'' has been around for over a decade now, and it doesn’t look like it's going anywhere. The app allows you to snap pictures to your friends, join group chats, and post publicly to your story. Snapchat is ranked top fifteen in the world for most used social media app. So, should your business use Snapchat?
It depends on your audience - We’re all for marketing your business on any site imaginable, however, if it is going to get you nowhere… why bother? When thinking about whether to start a snapchat account for your business it is extremely important to consider your audience. Do your customers range from 13-25? If this is the case then it's a yes! A snapchat would be so fun to show off a behind the scenes look of your business!
How well known is your business - Does your business have a wide variety of followers? This is extremely important. If your business is not very well known, maybe skip the snapchat for now. You will be producing content for no one to see! When your business starts to gain more traction, that is when you should create a snapchat! After all, your snapchat should be fun and more of a behind the scenes look at your business… no one will care about the snaps if they don’t know your business in the first place!
Snapchat Business account - If you are going to create a snapchat for your business, make sure you register it as a snapchat business account! This will aid you in gaining attention to your business and also will help you be able to create ads! Here is how you create a snapchat business account:
Download the app
Continue to the screen with basic information including birthday, country, etc.
Set up an account with Snapchat Ads Manager
Input Business name
Create campaign
Input a payment method to launch your campaign on your ad account
Contact us today for assistance in creating a business snapchat