Why YOU Need a Social Media Strategy

If you need a good way to visualize your goals and an action plan for achieving them, having a social media strategy is the perfect plan for you!

What is a social media strategy: A social media strategy is a documented outline of your specific goals you have for your social media platforms. A social media strategy also documents how to achieve your goals. For example, if your goal is to gain more followers maybe your strategy is to start using hashtags so more people can find your account. A social media strategy outlines posting strategies for each social media channel, a hashtag strategy, content ideas and so much more.

Why you NEED a social media strategy: A social media strategy is the perfect way to visualize your plans for success. Creating goals for yourself while also giving yourself certain tasks to achieve those goals is a great way to get all of your plans in order. 

What a social media strategy contains: A social media strategy contains three different sections. The objective, the goal, and the metrics. The objective is what exactly you want to do for your brand. If the objective is to gain followers then the goal may be to have engagement with the followers. The metrics is how you will do it. Replying back to comments and dm’s, posting polls to see what your followers want more of, using hashtags more often etc.

Not sure where to start? Check out our social media strategy consultations or contact us today!