What is UGC and Why You Should Use It?
UGC or User Generated Content is any content or feedback that is created and shared by the consumer themselves. Ever heard of an Influencer? Influencers play a huge part in user generated content. It is basically half of their job, getting sent products and trying them out for an honest review! Here is why we think UGC is so important!
It is unbiased - User generated content is so much different than your brand posting content for themselves. These are unbiased reviews and feedback that can be an excellent marketing strategy. When someone gives you a good review, especially when they don’t need to, that is very appealing to potential prospects. These reviews as opposed to self promotion are what consumers are truly going to trust!
Brand advocates - Brand advocates are advocates, like influencers, that represent what you as a brand believe in. They give feedback on your products constantly, and let potential consumers know how much they really love them. This will make potential customers desire your products even more when they see how other people use them, and they see results!
Enhances engagement - User generated content is also extremely helpful with boosted engagement between yourself and consumers, and other consumers as well. It builds a little community of people who love your products and appreciate your brand. It also helps you to connect with the people who keep your brand running! When users are constantly posting content about your products it allows an easy way for other users to access them with a question or comment about your product. It also provides you with easy access to connect with these people to answer a question, or just say thank you!
Contact us today with more questions about user generated content!