What Should Be in Your TikTok Strategy?
If there's anything you should want to learn more about in 2023, it should be TikTok. A viral app known for people making videos about pretty much anything! TikTok could be the key to success in your business. It puts your brand on a much larger scale and puts you in a position to get recognized at any point on any given day! Keep reading for more tips on how we think you should handle TikTok strategy!
Hashtags and captions - Hashtags and captions are a great way to get involved with the TikTok algorithm. TikTok notices the hashtags you use and the types of captions you write, and puts them onto pages of people with similar interests. Make sure you are using hashtags and writing captions that reflect who you are as a brand and are related to the content you put out.
Influencers - Building relationships with influencers is going to help your brand BIG TIME. Influencers create UGC (User generated content) which will help other consumers trust your brand. It will also increase desirability among consumers, when they see an influencer using a product, especially if it gives results, it will make the potential consumer want the product as well!
TikTok ads - Creating ads on TikTok are wildly important. Especially UGC ads, which according to buffer are known to outperform other digital ads like Facebook by 32%, and ads like Google by 46%. This makes it easy to focus more of your ad budget on TikTok instead of other platforms, but still advertise there too, just not as much!